Comments on: How The Hell Distracted Do I Have To Be To Forget A Title? http://www.fleen.com/archives/2007/04/03/960/ the webcomics blog about webcomics Fri, 04 Jul 2008 19:20:56 +0000 http://wordpress.org/?v=2.5.1 By: Fleen: Your Favorite Faux-Muckrakers Since 2005 » Holiday Season Laziness Kicking In http://www.fleen.com/archives/2007/04/03/960/#comment-164581 Fleen: Your Favorite Faux-Muckrakers Since 2005 » Holiday Season Laziness Kicking In Fri, 14 Dec 2007 17:46:53 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-164581 [...] in April, I wrote: Hey, ever wonder why Wizard’s online site is so much better (and webcomics-acknowledging) than [...] [...] in April, I wrote: Hey, ever wonder why Wizard’s online site is so much better (and webcomics-acknowledging) than [...]

]]> By: Fleen: Your Favorite Faux-Muckrakers Since 2005 » Gonna Be A Light Week http://www.fleen.com/archives/2007/04/03/960/#comment-153645 Fleen: Your Favorite Faux-Muckrakers Since 2005 » Gonna Be A Light Week Mon, 19 Nov 2007 19:53:33 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-153645 [...] been emailing back and forth with Rick Marshall since April or so; right after I met him, I wrote: Hey, ever wonder why Wizard’s online site is so much better (and webcomics-acknowledging) than [...] [...] been emailing back and forth with Rick Marshall since April or so; right after I met him, I wrote: Hey, ever wonder why Wizard’s online site is so much better (and webcomics-acknowledging) than [...]

]]> By: Journalista - the news weblog of The Comics Journal » Blog Archive » Apr. 4, 2007: Their enthusiasm matches ours at every level http://www.fleen.com/archives/2007/04/03/960/#comment-70703 Journalista - the news weblog of The Comics Journal » Blog Archive » Apr. 4, 2007: Their enthusiasm matches ours at every level Wed, 04 Apr 2007 12:44:51 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70703 [...] “Hey, ever wonder why Wizard’s online site is so much better (and webcomics-acknowledging) than the print magazine? It’s because there’s two guys that pretty much run it by themselves, and they like webcomics.” - Gary Tyrrell [...] [...] “Hey, ever wonder why Wizard’s online site is so much better (and webcomics-acknowledging) than the print magazine? It’s because there’s two guys that pretty much run it by themselves, and they like webcomics.” - Gary Tyrrell [...]

]]> By: Shane http://www.fleen.com/archives/2007/04/03/960/#comment-70621 Shane Wed, 04 Apr 2007 02:57:27 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70621 My thoughts thus far of Project Wonderful. So most people know that banner ads were a horrible mistake in the early 90s, they were over valued and a contributing factor of the dot com drop out. So what makes project wonderful different? Two things are immediately apparent. First, you bid on the ads, so its money up front, not based on click throughs. Second, and this is the important one, the demographic is not corporate but average folks (mostly with web comics). This is vanity advertising. People want to see their comic displayed on popular sites and will pay slightly rediculous prices. Statistically, I am only looking at 0.25% to 0.5% of traffic click throughs. So if a page gets 5000 unique users a day, you are looking at about 12 to 25 people clicking your ads. If the site has less than 2000 unique users a day, the percentage drops again to somewhere in the 0.10% to 0.25% range. This is off the cuff observation so far from using the site for a little while, not collected and analysed data. My thoughts thus far of Project Wonderful. So most people know that banner ads were a horrible mistake in the early 90s, they were over valued and a contributing factor of the dot com drop out. So what makes project wonderful different? Two things are immediately apparent. First, you bid on the ads, so its money up front, not based on click throughs. Second, and this is the important one, the demographic is not corporate but average folks (mostly with web comics). This is vanity advertising. People want to see their comic displayed on popular sites and will pay slightly rediculous prices.

Statistically, I am only looking at 0.25% to 0.5% of traffic click throughs. So if a page gets 5000 unique users a day, you are looking at about 12 to 25 people clicking your ads. If the site has less than 2000 unique users a day, the percentage drops again to somewhere in the 0.10% to 0.25% range. This is off the cuff observation so far from using the site for a little while, not collected and analysed data.

]]> By: Paul Southworth http://www.fleen.com/archives/2007/04/03/960/#comment-70619 Paul Southworth Wed, 04 Apr 2007 02:20:12 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70619 Everyone knows Paul Southworths everywhere love Fleen. Everyone knows Paul Southworths everywhere love Fleen.

]]> By: Erg http://www.fleen.com/archives/2007/04/03/960/#comment-70575 Erg Tue, 03 Apr 2007 22:32:06 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70575 WhatJeph said. I was trying to say that at comixpedia, butI actually was an econ major, so I guess I garbled it. The cost of finding a bunch of small sites is greaterthan just bidding on the one big one, especially when you aren't awareof the price differential. WhatJeph said. I was trying to say that at comixpedia, butI actually was an econ major, so I guess I garbled it. The cost of finding a bunch of small sites is greaterthan just bidding on the one big one, especially when you aren’t awareof the price differential.

]]> By: J. Jacques http://www.fleen.com/archives/2007/04/03/960/#comment-70558 J. Jacques Tue, 03 Apr 2007 21:12:16 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70558 The problem with this guy's argument (and the reason he seems so perplexed by people's bidding habits on PW) is the classic problem in economics: people do not act rationally. For one thing, a lot more people have (presumably) HEARD of QC or PA than myrelativelyunknowncomic.com or whatever. So when they're looking for sites to advertise on, I'm guessing it's a lot more likely they'll pick something they themselves have heard of. Also I think in the case of my site, being at or near the top of the pageviews/impressions/traffic/whatever list on PW makes my site a lot more enticing to your average PW bidder as well. Gut logic would seem to indicate "well why would i bother advertising on a bunch of smaller sites when I could just put an ad up on the BIGGEST ONE?" Economically these may not be correct decisions, but the human mind seldom works exactly as economy would seem to dictate. The problem with this guy’s argument (and the reason he seems so perplexed by people’s bidding habits on PW) is the classic problem in economics: people do not act rationally.

For one thing, a lot more people have (presumably) HEARD of QC or PA than myrelativelyunknowncomic.com or whatever. So when they’re looking for sites to advertise on, I’m guessing it’s a lot more likely they’ll pick something they themselves have heard of.

Also I think in the case of my site, being at or near the top of the pageviews/impressions/traffic/whatever list on PW makes my site a lot more enticing to your average PW bidder as well. Gut logic would seem to indicate “well why would i bother advertising on a bunch of smaller sites when I could just put an ad up on the BIGGEST ONE?”

Economically these may not be correct decisions, but the human mind seldom works exactly as economy would seem to dictate.

]]> By: Rick Marshall http://www.fleen.com/archives/2007/04/03/960/#comment-70548 Rick Marshall Tue, 03 Apr 2007 19:31:54 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70548 Sorry about the photo, but thanks for the kind words! Believe it or not, that's the better photo of the two I snapped. Looking forward to the next 10-year anniversary shindig! (Heck, who am I kidding? I'm up for any reason to have a beer and talk webcomics.) All the best, - Rick Online Editor, WizardUniverse.com Sorry about the photo, but thanks for the kind words! Believe it or not, that’s the better photo of the two I snapped.

Looking forward to the next 10-year anniversary shindig! (Heck, who am I kidding? I’m up for any reason to have a beer and talk webcomics.)

All the best,

- Rick
Online Editor, WizardUniverse.com

]]> By: Christopher B. Wright http://www.fleen.com/archives/2007/04/03/960/#comment-70546 Christopher B. Wright Tue, 03 Apr 2007 19:11:07 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70546 The main impression I got regarding the Comixpedia discussion is that neither Ryan North nor the guy whose article was linked considered the article in question an attack on Project Wonderful, and nearly everybody else did... The main impression I got regarding the Comixpedia discussion is that neither Ryan North nor the guy whose article was linked considered the article in question an attack on Project Wonderful, and nearly everybody else did…

]]> By: Erg http://www.fleen.com/archives/2007/04/03/960/#comment-70544 Erg Tue, 03 Apr 2007 18:56:01 +0000 http://www.fleen.com/archives/2007/04/03/960/#comment-70544 That is along the lines of what I was trying to say. Certain sites, especially large ones, have clear advantages per impression. That is along the lines of what I was trying to say. Certain sites, especially large ones, have clear advantages per impression.

]]>